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Internal-Link Teardowns

We pointed LinkJuice at famous brands — and most of their link equity goes nowhere new.

We crawled well-known FMCG websites and mapped every internal link. The pattern repeats: the vast majority of links live in navigation menus and footers, products and content fight over the scraps — and some pages are simply dead. Pick a teardown.

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Evaluating tools? See how LinkJuice compares to Screaming Frog, Sitebulb and Ahrefs Site Audit.

katjes.de
8 of 9 product pages return 404
Boilerplate 92.2%Editorial 7.8%
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veganz.de
Even the main navigation 301-redirects
Boilerplate 89.2%Editorial 10.8%
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fritz-kola.com
Only 1 in 6 internal links sits in the content
Boilerplate 82.5%Editorial 17.5%
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bahlsen.com
Two-thirds of links lead nowhere new
Boilerplate 68.4%Editorial 31.6%
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ruegenwalder.de
One dead page is linked 426× across the site
Boilerplate 91.2%Editorial 8.8%
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alnatura.de
Just 1% of pages hold 48% of the PageRank
Boilerplate 79.3%Editorial 20.7%
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dm.de
2.4M internal links — its most-linked page is a payment-info page
Boilerplate 77.6%Editorial 22.4%
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bionade.de
82.8% of its internal links never leave the menu
Boilerplate 82.8%Editorial 17.2%
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nivea.de
38,273 internal links point to redirects
Boilerplate 90.2%Editorial 9.8%
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haribo.com
Its shop & contest pages outrank the products
Boilerplate 91.2%Editorial 8.8%
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koelln.de
87.7% of internal links never leave the menu
Boilerplate 87.7%Editorial 12.3%
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develey.de
Even the best of the set wastes 3 in 4 links on the template
Boilerplate 75.7%Editorial 24.3%
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seeberger.de
One broken template link, repeated 250× across the site
Boilerplate 80.7%Editorial 19.3%
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teekanne.de
Best editorial ratio of the set — yet 1,636 links still redirect
Boilerplate 59.6%Editorial 40.4%
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How we do it

Every teardown is built from a real crawl of the brand's public site. LinkJuice maps the internal link graph, classifies each link by DOM position (navigation, header, footer, content), computes internal PageRank, and flags redirects and dead URLs. Every headline number is verified against raw HTTP status codes — no rate-limited pages mislabelled as broken.

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