Anchor Text Analysis: Audit Your Internal Link Profile

Full Anchor Text Distribution Report

The anchor text distribution report is the foundation of any internal link audit. Before you can fix problems, you need to understand the current state: how many unique anchors exist, which pages use them, and whether diversity is adequate across your most important URLs. LinkJuice aggregates every anchor text instance from your Screaming Frog export and groups them by receiving page, so you can immediately see which destination URLs have healthy variety and which are over-concentrated on a single phrase.

The anchor diversity score adds a per-URL metric that lets you quickly sort and prioritize. Pages with a score below a healthy threshold are flagged for review.

• Lists every unique anchor text with frequency count
• Groups by page receiving the links
• Calculates anchor diversity score per URL

Generic Anchor Detection

Generic anchors are one of the most common and easiest-to-fix SEO problems in large sites. When editors use "click here", "read more", or "learn more" as link text, they throw away the topical signal that anchor text could carry. Google cannot infer what the destination page is about from these phrases. LinkJuice maintains a dictionary of over 50 generic anchor variants and flags every instance — with full source-page context so you know exactly which articles to edit.

Beyond simple detection, LinkJuice suggests context-aware replacement anchors based on the surrounding text and the destination page's title, making the fix faster than starting from scratch.

• Flags 'click here', 'read more', 'learn more' and 50+ generic variants
• Shows exactly which source pages use them
• Provides context-aware replacement suggestions

Keyword Concentration Analysis

The opposite problem from generic anchors is over-optimization: using the exact target keyword as anchor text too frequently across multiple source pages. While internal anchor text does not carry the same penalty risk as external link manipulation, an unnatural pattern of identical exact-match anchors pointing to the same page is a signal Google's algorithms can and do evaluate. LinkJuice identifies pages where exact-match anchors exceed a healthy percentage and recommends synonym and partial-match alternatives to diversify the profile.

• Identifies exact-match over-optimization risks
• Shows anchor variance across pages targeting the same keyword
• Recommends more natural anchor text alternatives

Anchor Text Export and Reporting

The anchor text dataset exports as a structured CSV with every field needed for implementation: source URL, target URL, anchor text, HTTP status code, and link type. Filter the view before exporting to create a targeted list — generic anchors only, exact-match only, or nofollow links only — and the export reflects exactly what you see. A client-ready summary table is automatically included at the top of the export, making handoff to editors or developers straightforward.

• Full dataset export as CSV with source, target, anchor, and status code
• Filter to show only generic, exact-match, or nofollow anchors
• Client-ready summary table included in export