Ahrefs is an all-in-one SEO platform, and Site Audit is its cloud crawler. LinkJuice is a standalone, browser-based internal-link specialist at a fraction of the price. Here is the honest comparison.
Ahrefs Site Audit is excellent at what it does — cloud site audit inside the ahrefs all-in-one seo suite. LinkJuice is narrower on purpose: it reads your internal-link graph in depth, in the browser, for €19/month. If internal linking is the problem you want to solve, LinkJuice is the more focused tool; for everything around it, Ahrefs Site Audit is the broader one.
If you have landed here you are probably choosing between a focused internal-link analyzer and a broader tool you may already use. The honest answer is that Ahrefs Site Audit and LinkJuice are built for different jobs and overlap in exactly one place — the internal-link graph. This page lays out where each is stronger so you can pick correctly, rather than pretending one replaces the other.
| Dimension | LinkJuice | Ahrefs Site Audit |
|---|---|---|
| Primary focus | Internal-link analysis (specialist) | Cloud site audit inside the Ahrefs all-in-one SEO suite |
| Where it runs | In the browser — nothing to install | Cloud (part of the Ahrefs platform) |
| Internal-link depth | Internal PageRank, boilerplate-vs-editorial split, orphans, equity leaks, money-page scorecard | Covers internal-link issues: orphan pages, internal link opportunities, link distribution |
| Breadth | Internal linking only — one job, done deeply | Module within a full suite that also includes one of the largest backlink indexes, keyword research, rank tracking and content explorer |
| Learning curve | Minutes — one focused report | Low for the audit itself; the wider suite is large |
| Price | €19/month | Sold within Ahrefs plans, roughly $129+/month * |
| Best for | Anyone who wants to fix how authority flows inside their site | Teams who want internal-link checks inside a single platform that also does backlinks, keywords and rank tracking |
* Competitor pricing is approximate and stated as of 2026 — always check the vendor's current pricing. LinkJuice is €19/month.
Ahrefs is one of the most complete SEO platforms available. Its strength is breadth done well: a backlink index among the largest in the industry, serious keyword research, rank tracking, content explorer and — relevant here — Site Audit, a cloud crawler that checks well over a hundred technical issues and re-runs on a schedule without tying up your machine. If you already pay for Ahrefs, Site Audit is a capable crawler that lives alongside everything else you use, and that integration is a real advantage LinkJuice cannot offer.
Site Audit does cover internal linking: it flags orphan pages, surfaces internal-link opportunities, and reports on link distribution and crawl depth as part of its issue set. The difference is depth versus breadth. For Ahrefs, internal linking is one category among a hundred-plus checks inside a much larger product. LinkJuice is built solely to read the internal-link graph and does so with a specialist lens: a weighted internal PageRank across the whole site, every link classified as boilerplate or editorial by its position in the page, an orphan and near-orphan census, equity lost to redirected internal links, and a money-page scorecard that judges whether your commercial pages are actually well-supported. If internal linking is a box to tick within a broad audit, Ahrefs handles it; if it is the specific problem you want to understand and fix, LinkJuice goes deeper and costs far less.
The question is not which tool is “better” — it is whether internal linking is one box to tick or the problem you want to understand.
LinkJuice deliberately does one thing. It takes a crawl of your site — its own, or a Screaming Frog “All Inlinks” export — and reads the internal-link graph the way a strategist would: it computes a weighted internal PageRank so you can see which pages the site itself treats as important; it classifies every link as boilerplate (templated into navigation, header or footer) or editorial (placed in body content) by its position in the DOM; it finds orphan and near-orphan pages that are barely linked; it measures equity lost to redirected and broken internal links; and it scores whether your money pages — the commercial pages you actually want to rank — are well-supported or starved.
Because it is scoped to that one job, it runs in the browser with nothing to install, returns a focused report in minutes, and is priced at €19/month rather than at suite or licence level. That focus is also its honest limitation: LinkJuice is not a full SEO suite and not a general-purpose crawler. It will not check your backlinks, research keywords, render every technical directive, or audit page speed. For those, Ahrefs Site Audit (or a tool like it) is the right choice — and the two work well together.
Not for the whole suite — Ahrefs does backlinks, keywords, rank tracking and content research that LinkJuice does not touch. LinkJuice is an alternative for the internal-linking job specifically: it reads the internal-link graph in depth (PageRank, boilerplate-vs-editorial split, orphans, equity leaks, money-page scorecard) in the browser, at €19/month rather than a suite price.
Yes — it flags orphan pages, internal-link opportunities and link distribution as part of its technical checks. LinkJuice differs by being dedicated to internal linking and framing the output around boilerplate-vs-editorial balance and money-page support, rather than as one category within a broad audit.
No — LinkJuice is completely standalone and runs in the browser. It is useful both to teams without an Ahrefs subscription and to those who have one but want a deeper, dedicated internal-link view.
LinkJuice is €19/month. Ahrefs is sold in plans that, as of 2026, start around $129/month — please check Ahrefs for current pricing, since it is a full suite and pricing changes.
Run LinkJuice on your own site — PageRank, boilerplate vs editorial, orphans and equity leaks — in your browser, free to try.
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