Sitebulb is one of the best site-audit tools for visualising a crawl and prioritising fixes. LinkJuice is a narrower, browser-based internal-link specialist. Here is where each one fits.
Sitebulb is excellent at what it does — site audit suite with strong visualisations. LinkJuice is narrower on purpose: it reads your internal-link graph in depth, in the browser, for €19/month. If internal linking is the problem you want to solve, LinkJuice is the more focused tool; for everything around it, Sitebulb is the broader one.
If you have landed here you are probably choosing between a focused internal-link analyzer and a broader tool you may already use. The honest answer is that Sitebulb and LinkJuice are built for different jobs and overlap in exactly one place — the internal-link graph. This page lays out where each is stronger so you can pick correctly, rather than pretending one replaces the other.
| Dimension | LinkJuice | Sitebulb |
|---|---|---|
| Primary focus | Internal-link analysis (specialist) | Site audit suite with strong visualisations |
| Where it runs | In the browser — nothing to install | Desktop app, plus Sitebulb Cloud / Server |
| Internal-link depth | Internal PageRank, boilerplate-vs-editorial split, orphans, equity leaks, money-page scorecard | Strong: crawl maps, internal link explorer, link distribution and link scores |
| Breadth | Internal linking only — one job, done deeply | Full technical audit: prioritised hints, scoring, indexability, performance, structured data, security — with standout crawl visualisations |
| Learning curve | Minutes — one focused report | Moderate — a guided audit with a lot of depth to explore |
| Price | €19/month | Roughly $13–39+/month depending on plan * |
| Best for | Anyone who wants to fix how authority flows inside their site | SEOs and agencies who want a complete, well-visualised site audit with prioritised recommendations |
* Competitor pricing is approximate and stated as of 2026 — always check the vendor's current pricing. LinkJuice is €19/month.
Sitebulb has earned its reputation on two things: visualisation and prioritisation. Its crawl maps and internal-link diagrams make site structure genuinely intuitive, and its audits come with prioritised “hints” that tell you not just what is wrong but what to fix first. It is a complete technical auditor — indexability, performance, structured data, security, hreflang — and it scores a site so you can track progress over time. For an agency presenting findings to a client, Sitebulb's visuals are hard to match, and LinkJuice does not compete on breadth or presentation.
Internal linking is one of Sitebulb's stronger areas: it offers crawl maps, an internal link explorer, link distribution views and its own link scores, so you can see how authority moves through a site. Where LinkJuice differs is focus and framing. LinkJuice exists only to read the internal-link graph, and it frames everything around the decisions an SEO actually has to make: what share of links is boilerplate (templated into navigation, header and footer) versus editorial (placed in body content), where internal PageRank pools, which money pages are under-linked, and how much equity is lost to redirected or broken internal links. Sitebulb can surface much of this within a wider audit; LinkJuice puts it front and centre in a single focused report you can run in a couple of minutes, in the browser, without configuring a full audit.
The question is not which tool is “better” — it is whether internal linking is one box to tick or the problem you want to understand.
LinkJuice deliberately does one thing. It takes a crawl of your site — its own, or a Screaming Frog “All Inlinks” export — and reads the internal-link graph the way a strategist would: it computes a weighted internal PageRank so you can see which pages the site itself treats as important; it classifies every link as boilerplate (templated into navigation, header or footer) or editorial (placed in body content) by its position in the DOM; it finds orphan and near-orphan pages that are barely linked; it measures equity lost to redirected and broken internal links; and it scores whether your money pages — the commercial pages you actually want to rank — are well-supported or starved.
Because it is scoped to that one job, it runs in the browser with nothing to install, returns a focused report in minutes, and is priced at €19/month rather than at suite or licence level. That focus is also its honest limitation: LinkJuice is not a full SEO suite and not a general-purpose crawler. It will not check your backlinks, research keywords, render every technical directive, or audit page speed. For those, Sitebulb (or a tool like it) is the right choice — and the two work well together.
Only for the internal-linking part. Sitebulb is a full audit suite with excellent visualisations across every technical dimension; LinkJuice does internal-link analysis specifically — PageRank, boilerplate-vs-editorial split, orphans, equity leaks and a money-page scorecard — in the browser. If internal linking is the question you keep coming back to, LinkJuice answers it faster; if you need a complete audit, Sitebulb is the broader tool.
Yes — Sitebulb has crawl maps, an internal link explorer and link scores, and it is one of the better tools for visualising structure. LinkJuice differs by being dedicated to internal linking and framing the output around the boilerplate-vs-editorial split and money-page support specifically.
No — it runs in the browser. Sitebulb is primarily a desktop application (with Cloud and Server options).
LinkJuice is €19/month. Sitebulb's plans are, as of 2026, roughly $13–39+ per month depending on tier — check their site for current pricing.
Run LinkJuice on your own site — PageRank, boilerplate vs editorial, orphans and equity leaks — in your browser, free to try.
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