What the anchor text analyzer shows
LinkJuice aggregates the anchor text of every internal link pointing at each page, so you can see how Google is being told to interpret it. It flags generic, non-descriptive anchors, over-used exact-match patterns, and pages whose inbound anchors don't reflect their topic — the gaps where a more descriptive anchor would help.
- Anchor-text distribution for every internal target page
- Generic / non-descriptive anchors ('click here', 'read more')
- Over-optimised exact-match anchor patterns
- Pages with weak or off-topic inbound anchor signals
Why internal anchor text matters
Internal anchors are a relevance signal you fully control. Descriptive, varied anchors reinforce what each page is about; lazy or repetitive anchors waste that signal. The analyzer turns thousands of links into a clear picture of what your anchors are actually telling search engines.
Crawl your site
Export internal links including anchor text (Screaming Frog includes it).
Upload to LinkJuice
Anchors are aggregated per target page in your browser.
Review the anchors
See the distribution, generic anchors and over-optimisation per page.
Upload your Screaming Frog export — free, instant, nothing stored.
Run it now →Frequently Asked Questions
- What makes good internal anchor text?
- Descriptive, keyword-relevant, and varied — it should tell both users and Google what the linked page is about, without repeating the exact same phrase on every link.
- Why are 'click here' anchors a problem?
- They pass link equity but no topical relevance, wasting a signal you control. Replace them with descriptive anchors based on the target page's topic.
- Can over-optimised anchors hurt?
- Identical exact-match anchors at scale can look manipulative. Natural variation is safer and still relevant.
- Is it free?
- Yes — the anchor analysis runs free in your browser.
Analyse your anchor text
Upload a crawl export and audit every internal anchor on your site — free, in your browser.
Upload crawl & startRuns in your browser. Your data never leaves your machine. No email needed.