Best way to share LinkJuice results with a non-technical client?
Best way to share LinkJuice results with a non-technical client?
I want to show my client the PageRank distribution for their site but they won't understand the raw numbers. What's the best way to present this data accessibly?
Re: Best way to share LinkJuice results with a non-technical client?
Download the results CSV and create a simple spreadsheet with three columns: URL, Internal PageRank, and a 'Status' column you add manually (e.g., 'Top Hub', 'Well-linked', 'Needs links', 'Orphan'). Colour-code by status. Most clients understand a traffic-light view immediately. For executive summaries: 'X% of your money pages are in the bottom quartile for internal links' lands better than showing raw PageRank scores.
Re: Best way to share LinkJuice results with a non-technical client?
Totally agree with the above. I'd also look at the outgoing links from your strongest pages. If your homepage links to 200+ things it loses focus. Cutting that list to 30-40 links concentrating on commercial pages made a noticeable difference for us.
Re: Best way to share LinkJuice results with a non-technical client?
Just adding a data point: we did this analysis for an 80,000-page e-commerce site and the run time was under 2 minutes in Chrome. No issues at all. The orphan detection alone saved us probably 15 hours of manual audit work.