How do broken internal links affect the PageRank calculation?
How do broken internal links affect the PageRank calculation?
My site has some 404 internal links. Does LinkJuice include those in the PageRank calculation or ignore them?
Re: How do broken internal links affect the PageRank calculation?
By default they're included in the graph but the 404 destination pages are effectively black holes — they receive equity but don't redistribute it (no outbound links). This can inflate the apparent importance of broken destinations.
Re: How do broken internal links affect the PageRank calculation?
Filter the status code to 200-only before running analysis to see a clean picture of how equity flows through live pages only. Then separately review your 404 links — those are wasted equity that should be fixed or removed.
Re: How do broken internal links affect the PageRank calculation?
Totally agree with the above. I'd also look at the outgoing links from your strongest pages. If your homepage links to 200+ things it loses focus. Cutting that list to 30-40 links concentrating on commercial pages made a noticeable difference for us.
Re: How do broken internal links affect the PageRank calculation?
Just adding a data point: we did this analysis for an 80,000-page e-commerce site and the run time was under 2 minutes in Chrome. No issues at all. The orphan detection alone saved us probably 15 hours of manual audit work.