How many blog posts should link to a money page?

[gary_w]

I've been building up a blog to support my main service pages. Is there a rule of thumb for how many blog posts I need to link from to meaningfully move the needle on a service page's internal PageRank?

[Kate M.]

There's no magic number — it depends on the PageRank of the linking pages. Five links from high-traffic hub pages beat fifty links from low-traffic deep posts.

Use LinkJuice to measure: add 5 contextual internal links from your highest-PageRank blog posts to the target service page. Re-run the analysis after your next crawl. If the target page's internal PageRank increases by 0.3+, the linking volume is working. If not, you need either more links or links from stronger source pages.

[Oliver]

Totally agree with the above. I'd also look at the outgoing links from your strongest pages. If your homepage links to 200+ things it loses focus. Cutting that list to 30-40 links concentrating on commercial pages made a noticeable difference for us.

[Dev]

Just adding a data point: we did this analysis for an 80,000-page e-commerce site and the run time was under 2 minutes in Chrome. No issues at all. The orphan detection alone saved us probably 15 hours of manual audit work.