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- Sun May 10, 2026 1:00 pm
- Forum: How It Works
- Topic: What exactly is 'link equity' and how does it flow?
- Replies: 4
- Views: 641
Re: What exactly is 'link equity' and how does it flow?
<t>Think of link equity like water in a network of pipes. Every page starts with some. When page A links to page B, it shares some of its equity with B. Pages with many inbound links from strong pages accumulate more equity. Google uses this signal to determine how important/authoritative a page is ...